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Yahoo tests new social network Mash

Tuesday, September 18, 2007

Yahoo is testing an experimental social network service called Mash, apparently designed to lure users away from rivals Facebook and MySpace.

Mash has already been dubbed “an homage to Facebook” – but with a difference: users of the new Yahoo site can edit each other’s profiles. “Think the Wikipedia version of a social network,” the New York Times said.

Executives at Yahoo, under immense pressure to rejuvenate the ailing internet giant, were more cagey. “Ongoing product innovation is important to Yahoo and we continue to test various products and services to gain feedback from our users,” a spokesman said.

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posted by JJ, 1:45 AM

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