MySpace Launches “Take Down Stay Down”
Saturday, May 12, 2007
Myspace is launching “Take Down, Stay Down” today, which prevents videos being uploaded again if they’ve already been removed at the request of a copyright holder. The service is available to all content owners. It utilizes a number of steps to ensure the content is identified, taken down, and kept out of the MySpace community. When a content owner informs MySpace that a user has improperly posted its content onto MySpace Videos, not only is the video promptly removed by MySpace, but MySpace also creates a digital fingerprint of the video content and adds it to its copyright filter, which is based on Audible Magic technology.
MySpace has several other copyright protection features already available, such as an audio filtering application which screens audio files to prevent people from uploading bootlegged music; a video filtering application, which screens video files to prevent illegal video uploads; and a Content Take Down tool, which allows copyright owners to request unauthorized content be taken down.
MySpace has several other copyright protection features already available, such as an audio filtering application which screens audio files to prevent people from uploading bootlegged music; a video filtering application, which screens video files to prevent illegal video uploads; and a Content Take Down tool, which allows copyright owners to request unauthorized content be taken down.
Labels: media companies, myspace, social networking, tech, technology, web 2.0
